YouTube Publishes New insights into Key Video Consumption Trends Among Gen Z [Infographic] – Social Media Today

YouTube has published a new ‘Culture and Trends’ report, which incorporates insights from 10 countries to provide some perspective on what’s driving the latest Gen Z video trends, and how that relates to digital strategy.
The 55-page report takes an in-depth look at three key trends which emerged from YouTube’s data set:
The trends point to the shifting interests of younger viewers, away from the big, popular trends of times past.
“We found that digital culture is now all about personally-relevant content. In fact, 65% of Gen Z (online 18-24 year olds) agree that content that’s personally relevant to them is more important than the content that lots of other people talk about. Individual viral videos – the Davids, Charlies, and, yes, even foxes that broke through in the past – are becoming increasingly less central to trends in a world where audiences and creators prioritize moments that matter to them and their lives.”
The full report includes a heap of more in-depth data on these emerging trends, while YouTube has also published two infographic summaries of the key notes.
You can download the full report here.
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