Illustration by Alex Castro / The Verge

YouTube is making it harder for kids’ videos that it deems “low quality” to qualify for monetization (via Engadget). The platform outlined its updated policies in a post on the YouTube Blog, noting that channels with “made for kids” content will need to abide by a stricter set of guidelines if they want to stay in the YouTube Partnership Program (YPP).

Its policies are meant to discourage kids’ content creators from pushing out videos that it describes as “heavily commercial or promotional” or if it encourages “negative behavior or attitudes.” If a channel violates these guidelines, YouTube may suspend them from YPP. Meanwhile, any individual videos that break the rules will lose advertisers.

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