The interactive report is a culmination of industry and cultural research with participation from hundreds of designers from around the world
NEW YORK, Sept. 15, 2022 /PRNewswire/ — Wix (Nasdaq: WIX), a leading global SaaS platform to create, manage and grow an online presence, via the Wix Playground, the company’s web design initiative, commissioned Brooklyn-based design agency PORTO ROCHA, who worked in collaboration with research analysis hub float, to release Design Threads: a digital report and exhibition. The report explores the state of design through conversations with 30 design leaders and 250 responses from the design community. Both the digital report and physical exhibition address some of the most urgent questions and shared feelings among designers today.
Weaving together interview and survey responses, cultural research, visual content (image submissions, memes, video), and live interactive elements, Design Threads is available to the public as a web-based digital report — for designers, by designers. The report is organized into four different threads, each dedicated to a theme that came up frequently across the collaborative research process.*
With the goal of considering urgent questions and prompting further dialogue, the report starts to unpack some of the realities of being a designer today: from unlearning the canon to the “moodboard effect,” infographic activism to coping with info-overload, AI-insecurity to the future of democratization.
Instead of providing easy answers, Design Threads serves as an invitation to start unraveling some of the field’s most urgent questions together:  What is good design? Who gets to decide? How are designers feeling right now? Are we tasked with too much? Are we doing enough? How is our role changing? Where does design go from here?
*The research process included live interviews with 30 designers (primarily working in graphic design, 3D, art direction, web design, branding, and advertising, among others), and 250 responses from the design community gathered through an open and anonymous online survey.
Interviews were conducted with both emerging and established designers working today, among them: Bráulio Amado, Veronica Fuerte, Shamma Buhazza, Ohni Lisle, Leandro Assis, Brian Collins, Iyo Bisseck, Khyati Trehan, Elizabeth Goodspeed and Michael Bierut.
The full report can be found here.
“As a design-first tech company, the Wix Playground is proud to commission research that sheds light on the topics designers today are facing,” said Hagit Kaufman, VP of Design at Wix. “It is essential for us to stay up to date on the social and cultural changes affecting the industry, particularly from the perspective of designers. We chose to work with PORTO ROCHA because their vanguard approach to design has an influence in current shifting trends. In this report, we see that creatives today are facing a historical crossroad, and their actions will shape the future of the industry. Through our activities at the Wix Playground, we will continue to strengthen our relationship with the design community and promote unique initiatives that support the personal and professional development of the next generation of designers.”
“There are a few reasons why Design Threads was made,” says Felipe Rocha, co-founder and Creative Director of PORTO ROCHA. “First, design reports are rare, and when they do come out, they are often surface-level: visual trends, Pantone color of the year, and so on. We wanted our report to go deeper than that — an open-source resource, by designers for designers. From new technologies to ways of working, so much has changed that it felt like a good time for pause and reflection. We were curious to hear what other designers had to say, what was on their minds and how they actually felt about the state of the industry. We interviewed several experts and gathered hundreds of responses from designers around the world. Critical and urgent questions came up, and it became clear to us that these conversations need to happen more often.”
“I think the most challenging aspect of this report is also what makes it compelling: that it sits with its own contradictions,” says Claren Walker, Associate Strategist at PORTO ROCHA. “A lot of trend reporting results in definitive predictions or clean diagnostics, but our approach in this project was more about staying with the messiness of our moment. It’s obvious that the questions designers are grappling with right now don’t have simple answers. So rather than focusing on resolutions, Design Threads starts to surface how a lot of different designers are thinking and feeling about their field — in relation to each other and this knot of issues that we’re all faced with. Less diagnosis, more group temperature check.”
“Design Threads is about reshaping the role of designers and, as an interviewee puts it, what they have to offer in a world on fire,” says André Alves, co-founder of float. “At float, we’re deeply invested in uncovering behavioral and cultural shifts. We do this through questions that are simple and are often rarely asked. When we decided to investigate the design community with PORTO ROCHA and Wix Playground, we felt it was essential to understand what seems urgent to ask of Design today. And we found out that if the relationship with work feels broken to many of us, designers feel at the epicenter of uncertainty. Many feel overwhelmed and burned out, while others even question themselves about the meaning of being a designer in the turbulent 2020s. But above all, several designers are asking where their work field is going—and what are the new paths forward.”
Opening at the Wix Playground in New York City on September 16th, the exhibition brings some of the Design Threads themes to life, encouraging both the design community and the public to interact with the research through more experimental and immersive formats. Like the digital report, the exhibition aims to prompt dialogue around some of the big questions facing the design industry today, provoking both thought and play.
The exhibition is open to the public:
September 21-23 & 28-30, 2022
11:00 AM – 4:00 PM
100 Gansevoort St, New York, NY 10014, USA
About Wix Playground
Wix Playground is an initiative by the Wix Design guild, an in-house design studio of over 300 designers from 14 disciplines, the Wix Design Studio is firmly at the forefront of design, technology, and innovation. The collective knowledge and experience of our team have inspired us to create the Wix Playground to strengthen our relationship with the creative community and support them in their early careers.
About PORTO ROCHA
PORTO ROCHA is a New York-based design and branding agency developing creative and strategic work that engages deeply with the world we live in.
About Float
Float is a strategy and cultural analysis hub that combines innovation and research methodologies to uncover the cultural shifts that matter most.
CONTACTS
[email protected]
Annie Carmichael
[email protected]
André Alves
[email protected]
 
View original content to download multimedia:https://www.prnewswire.com/news-releases/wix-playground-porto-rocha-and-float-collaborate-to-present-design-threads-a-multifaceted-report-and-live-exhibition-301625250.html
SOURCE Wix.com Ltd.
Related Quotes
Insurer Allstate Corp. said Thursday it is planning "significant" rate actions in the second half of the year for car insurance as it struggles with inflationary pressures. In a regulatory filing, the company said it implemented rate increases of 14.5% across 8 regions in August, resulting in a premium impact of 3.2%. "We have implemented 72 rate increases averaging approximately 10.3% across 51 locations since the beginning of the year," CFO Jess Merten said in the filing. "Allstate brand imple
Yahoo Finance Live anchors discuss the U.S. Consumer Financial Protection Bureau’s plans to regulate buy now, pay later companies like Affirm and Klarna.
The company is ending monthly fees of Veeqo, a shipping software firm it recently bought, for sellers including when they fulfill orders via rival platforms like Shopify Inc, eBay Inc or Etsy Inc. D.A. Davidson analyst Tom Forte said of Veeqo, "The acquisition should improve Amazon's ability to compete against Shopify," which helps merchants set up online stores and sell elsewhere.
Buying a stock is easy, but buying the right stock without a time-tested strategy is incredibly hard. So what are the best stocks to buy now or put on a watchlist?
(Bloomberg) — France’s central bank slashed next year’s economic-growth forecast and raised its inflation outlook, painting a much bleaker picture of the outlook than President Emmanuel Macron’s government. Most Read from BloombergAdobe Near Deal for Online Design Startup Figma, Sources SayRay Dalio Does the Math: Rates at 4.5% Would Sink Stocks by 20%Putin Acknowledges Xi’s ‘Concerns’ on Ukraine, Showing TensionAdobe Tumbles After Deal to Buy Figma for About $20 BillionPutin’s Options Narrow A
Here are the daily ETF fund flows for September 15, 2022.
Two years ago, we did not get photographic proof of the white bear our daughter and I encountered on a trail in the Elkhorn Mountains in Western Montana. If anything, the inventory issue raised major concerns among investors, however, I am not sure a 40% drubbing was warranted.
U.S. Commodity Futures Trading Commission (CFTC) raised $112 million for "rule-making," "hiring," and "training expertise." Chairman Behnam discusses with Sen. Dick Durbin (D-Ill.) the cost for his agency to become the primary crypto regulator. Plus, why Durbin thinks Chairman Behnam is "lowballing" the annual budget.
(Bloomberg) — China’s yuan weakened past the key 7 per dollar level for the first time in more than two years as a fragile economy and strength in the greenback weighed on the currency.Most Read from BloombergAdobe Near Deal for Online Design Startup Figma, Sources SayPutin’s Options Narrow After Ukraine Scores Battlefield RoutEthereum Finishes Long-Awaited Energy-Saving ‘Merge’ UpgradeRay Dalio Does the Math: Rates at 4.5% Would Sink Stocks by 20%Adobe Tumbles After Deal to Buy Figma for About
Have a question about whether a certain credit card will be worth it for you? Email [email protected]
Julie Whalen will join the online travel company later this month, after a decade as finance chief of Williams-Sonoma.
Whether you're a value, growth, or momentum investor, finding strong stocks becomes easier with the Zacks Style Scores, a top feature of the Zacks Premium research service.
The threat of a nationwide railway strike is already sending ripples through commodity markets and would come at an inopportune time for grain producers and users.
This bullish signal has rarely been wrong in the past
China's central bank kept its key policy rate unchanged on Thursday, a move that could put benchmark lending rates this month on hold after a cut in August.
The S&P 500 and the Nasdaq Composite both came close to undercutting their lows from a week ago. The Dow Industrials already have. The CEO then made an appearance on national financial television that only confirmed for those already sure that not just the US, but planet earth is going into economic recession.
(Bloomberg) — Traders are scurrying to hedge against potential gains in the yen, spurred by fears of intervention and uncertainty surrounding next week’s Bank of Japan policy meeting.Most Read from BloombergAdobe Near Deal for Online Design Startup Figma, Sources SayPutin Acknowledges Xi’s ‘Concerns’ on Ukraine, Showing TensionRay Dalio Does the Math: Rates at 4.5% Would Sink Stocks by 20%Germany Seizes Assets of Russian Oil Giant RosneftAdobe Tumbles After Deal to Buy Figma for About $20 Billi
With the global population projected to reach 10 billion by 2050, alternative protein represents an opportunity to feed a growing population, while conserving resources to protect our planet.
SYDNEY (Reuters) -Australia's top central banker on Friday said interest rates are closer to normalisation after a successive run of outsized hikes, although he warned rates are still low, hinting a range of 2.5%-3.5% would be appropriate depending on economic cycles. Appearing before a parliamentary economics committee, Reserve Bank of Australia (RBA) Governor Philip Lowe flagged more interest rate rises are required to bring inflation back to the bank's 2%-3% target range, but said it would be appropriate to slow the rate of increase at some point. "At some point, we will obviously not be increasing rates by 50 basis points at each meeting, and we're getting closer to that point," Lowe told a parliamentary economics committee.
Republic First Bancorp Inc. jumped 8% in premarket trades Thursday after the company said it's initiating a strategic review in the wake of "inquiries by multiple parties expressing interest in one or more potential strategic transactions with the company. Republic First said it set up a strategic review committee to review the recent inquiries and to evaluate, together with independent advisors, including Keefe, Bruyette & Woods Inc. The company does not plan to comment further unless and until

source