Why Marketers Rely on AI | Infographic – MarketingProfs.com

by Ayaz Nanji
How is artificial intelligence actually helping marketers?
An infographic (below) from Oracle explores some of the major ways AI is enabling marketing teams to boost their performance.
Specifically, it looks at three reasons marketing leaders are turning to AI: improving segmentation and personalization; lowering costs, reducing errors, and boosting productivity; and filling the sales pipeline.
The infographic looks at how AI powers each of these benefits and provides data points backing each up.
Check out the infographic:
why marketers rely on ai | infographic – marketingprofs.com 
Sign up for free to read the full article. Continue reading “Three Reasons Marketing Leaders Turn to AI [Infographic]” … Read the full article
MarketingProfs provides thousands of marketing resources, entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house…delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
Sign in with your preferred account, below.
Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.
LinkedIn: Ayaz Nanji
Twitter: @ayaznanji
You may like these other MarketingProfs articles related to Marketing Technology:
Keep me signed in
Sign in with your preferred account, below.
Don’t miss out on the latest marketing tips and techniques, delivered right to your inbox.
Subscribe today … it’s free!
Sign in with your preferred account, below.