Video Specs That Work Across All Channels [Infographic] – Social Media Today

Looking to improve your video ad performance?
The team from Customer Acquisition have put together a new overview of which video advertising specs perform best across TikTok, Snapchat, and Reels on both Facebook and Instagram, based on over 100k video ads that CA has run.
There are also some key tips on what’s working in terms of interactive elements, while there are also baseline parameters on what works across all these full-screen video options.
It could help to improve your video marketing approach – check out the full infographic below.
– Andrew Hutchinson @adhutchinson
Get the free daily newsletter read by industry experts
Sprout Social's annual 'Best Times to Post' report provides helpful insight for your content planning.
Subscribe to Social Media Today for top news, trends & analysis
Get the free daily newsletter read by industry experts
Want to share a company announcement with your peers?
Get started ➔
Sprout Social's annual 'Best Times to Post' report provides helpful insight for your content planning.
The free newsletter covering the top industry headlines

source