Illustration by Alex Castro / The Verge

Verizon has sent an email to customers to let them know they’re getting opted in to its Custom Experience data collection scheme after reports came out about it being turned on by default for some users. If you (understandably) trashed the email without reading it, the TL;DR is that Verizon’s program collects data about your apps and web browsing activity to help “provide you more personalized experiences with Verizon.” But of course, Verizon says, you have a choice — you can turn it off anytime because your privacy is important to it (though not important enough to make the program opt-in instead of opt-out).

Custom Experience is a sort of spin-off / successor / rebrand of Verizon Selects, which people were enrolled into when they used…

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