Twitter has quietly rolled back its support for Accelerated Mobile Pages (AMP) on mobile, according to a support page spotted by SEO consultant Christian Oliveira. The support page originally detailed how Twitter would automatically send users of its mobile apps to the AMP version of a page from links posted on the social network. However, at some point since October 21st, Twitter updated the page with a notice saying it’s retiring the feature by the end of the year.
According to data from SearchEngineLand, this retirement process appears to have been completed earlier this month. Now, attempting to visit a page from Twitter appears to send users directly to the regular web page, rather than an AMP version that may be available.