Post Plus for gamer content. | Image: Tumblr

Tumblr is expanding the beta for its Post Plus subscription feature to all users in the US today. Post Plus, similar to Twitter’s Super Follows, allows creators to designate some of their posts as only for paying subscribers. Tumblr is planning a full launch of the feature later in the fall.

Tumblr has made some changes since the limited beta that started in July. Post Plus creators can now directly block people who subscribe to them. Creators previously had to contact Tumblr support if they wanted to block a subscriber, which raised concerns among users.

There’s now an option to set a subscription price to $1.99 a month, in addition to the existing $3.99, $5.99, or $9.99 options. Creators can go back and paywall existing content,…

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