In-stream commerce is a key element of TikTok’s future growth strategy, with the platform already seeing big success with its on-platform buying options in mainland China.
Integrating eCommerce, via shopping displays, live-streams, integrated promotions, etc., also gives TikTok another means to enable effective monetization, so that creators can get paid for their efforts.
And as TikTok notes, it already sees eCommerce as a key element of its app:
eCcommerce is no longer the future of shopping – it is shopping. In this new landscape, brands must keep up with consumers’ ever-changing online shopping behaviors – and TikTok is at the forefront of this new era.
To provide some more perspective on this, TikTok has shared some new insights into how its users view in-stream buying, and how these trends are helping to shape the evolution of the app.
Could be some important considerations heading into the holiday shopping season.
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For months, we’ve all been waiting to hear the verdict on Elon Musk’s $44 billion deal with Twitter. Now, as Musk seeks to terminate this deal, we must wait on the courts to decide the fate of this contract.
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For months, we’ve all been waiting to hear the verdict on Elon Musk’s $44 billion deal with Twitter. Now, as Musk seeks to terminate this deal, we must wait on the courts to decide the fate of this contract.
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