The Pandemic Created a New Category of Consumer – Adweek

4 hours ago
Targeting the right audience is every brand’s top priority. But when’s the last time your marketing team evaluated what the consumer landscape looks like after two years of seismic changes for the economy
To Read the Full Story Become an Adweek+ Subscriber
View Subscription Options
Already a member? Sign in
This story first appeared in the May 16, 2022 issue of Adweek magazine. Click here to subscribe.
Eva Kis is the online editor at Adweek.
Infographic: Our Food Choices Have Changed 2 Years Into the Pandemicicon-image
By Eva Kis
Infographic: Home Is Where the Frustration Is With Smart Devicesicon-image
By Eva Kis
Infographic: In-Person Events Are Back—but Not for Everyoneicon-image
By Eva Kis
Infographic: Holiday Shopping Is Early, Mobile and Tangibleicon-image
By Eva Kis
Organize and Leverage Your Measurement Toolbox
Why Brands Should Embrace Supply Path Optimization Now
Subscriber Onboarding and Engagement Done Right
Customer Experience Transformation for the C-Suite
The Role Total Video Planning Plays in Upfronts
By Tim Spengler
The Art of Shopper Recognition
By Acxiom
The Power of the U.S. Hispanic Consumer
By TelevisaUnivision
Reimagine the Ad Experience
By Amazon Ads
Adweek is the leading source of news and insight serving the brand marketing ecosystem.