The Pandemic Created a New Category of Consumer – Adweek

4 hours ago
Targeting the right audience is every brand’s top priority. But when’s the last time your marketing team evaluated what the consumer landscape looks like after two years of seismic changes for the economy? 
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This story first appeared in the May 16, 2022 issue of Adweek magazine. Click here to subscribe.
Eva Kis is the online editor at Adweek.
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