The Associated Press is starting its own NFT marketplace for photojournalism

the associated press is starting its own nft marketplace for photojournalism

Resellers will also be to get in on the action. | Illustration by Alex Castro / The Verge

The Associated Press, or AP, has announced that it’s starting a marketplace to sell NFTs of its photojournalists’ work in collaboration with a company called Xooa. It’s billing its foray into NFTs as a way for collectors to “purchase the news agency’s award-winning contemporary and historic photojournalism” and says that the virtual tokens will be released at “broad and inclusive price points” (though it’s hard to tell what types of prices resellers will want on the AP marketplace).

The news outlet says its system will be built on the “environmentally friendly” Polygon blockchain and that the NFTs will “include a rich set of original metadata” to tell buyers when, where, and how the photos were taken. It says its first collection,…

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