Privacy is a key focus for Snapchat users, and increasingly, for web users in general, with the initial novelty of public posting on social media wearing off, and more people now looking to stay connected without fear of judgment that can come with broadcasting your perspective.
Indeed, WhatsApp usage has continued to rise, Facebook Groups have continued to gain momentum, and Instagram is now seeing a lot more sharing via IG Direct, as opposed to direct engagement in the app.
Given the various controversies and concerns, it’s no surprise to see more sharing going dark – but how important is private sharing really, and what are users’ key privacy concerns?
That’s what Snap sought to find out with its latest survey, which incorporates responses from 13,519 daily social app users between the ages of 13-40, from 11 international markets.
The key findings:
Snap has put together an overview of its findings in the below infographic, while you can also check out Snap’s full report here.
Get the free daily newsletter read by industry experts
For months, we’ve all been waiting to hear the verdict on Elon Musk’s $44 billion deal with Twitter. Now, as Musk seeks to terminate this deal, we must wait on the courts to decide the fate of this contract.
Subscribe to Social Media Today for top news, trends & analysis
Get the free daily newsletter read by industry experts
Want to share a company announcement with your peers?
Share your announcement ➔
For months, we’ve all been waiting to hear the verdict on Elon Musk’s $44 billion deal with Twitter. Now, as Musk seeks to terminate this deal, we must wait on the courts to decide the fate of this contract.
The free newsletter covering the top industry headlines