Reddit winds down Dubsmash, but its video creation tools live on

reddit winds down dubsmash

Photo by Reddit

Reddit will shut down its short-form video platform, Dubsmash, on February 22nd, 2022. After February, the app will no longer be available on apps stores and will stop functioning on devices that already have the app.

A competitor to TikTok, Dubsmash was acquired by Reddit late last year with the purpose of embedding its video creation tools into the larger platform. Now that the integration is nearing completion, Reddit is introducing a slew of new video creation tools to its own TikTok-like video feed, courtesy of the Dubsmash team that came over with the buyout.

“Our primary focus, in terms of the acquisition, was around bringing in the expertise from the team, as well as bringing in the technology that we had built over the past five…

Continue reading…

Leave a Reply

Your email address will not be published. Required fields are marked *