Behold, the EX-8S | Image: Echelon

While Peloton is the most familiar name in connected fitness, Echelon’s bikes are probably the ones you’ve seen before without noticing. Echelon’s bikes are among the first that pop up when you google “cheaper Peloton alternative,” and it’s also the company behind Walmart’s $497 connected bike. (You might also remember them from last year’s Amazon Prime Bike debacle.) Well, now one of Peloton’s biggest rivals is back with a new premium bike — the EX-8S, and it is extremely extra.

For starters, the bike sports a 24-inch 1080p curved touchscreen. Echelon says that’s to create a more immersive experience and that the screen itself also flips open 180-degrees for off-bike workouts. It’s also got not one but two light-up flywheels that can be…

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