It seems everyone’s into cryptocurrency these days, including Premier League soccer teams. But Britain’s advertising regulator was unimpressed with the branding around the latest token offering from Arsenal FC.

A ruling made Wednesday by the UK’s Advertising Standards Authority (ASA) banned two web promotions for Arsenal’s crypto-based token on the grounds that they failed to explain risk and misled fans about the volatility of cryptocurrency assets.

The two ads promoted the $AFC token, one via a Facebook post and one on a web page, and were published in August of 2021. The Facebook post encouraged fans to claim a token in order to vote on what song would be played when the team wins a match.

“[Arsenal players] Ben White, Calum Chambers…

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