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New Educational Infographic Illustrates How Zero-Party Data Platforms Help Build Customer Trust and Keep Marketers in Compliance – MarTech Series

Posted on by A Felton


PossibleNOW, the leading provider of enterprise consent and preference management solutions, announced the availability of its latest infographic: “The Anatomy of MyPreferences.” The infographic gives an in-depth look at PossibleNOW’s leading zero-party data platform called MyPreferences, which helps companies understand the anatomy, experiences, data, and connectivity of preference management for their current marketing environment to not only build trust with customers, but also set themselves apart from competitors. Click here to review the infographic.
Leveraging data collection for customer experiences is critical today, especially since PossibleNOW has seen a 70% reduction in global unsubscribes from the companies that utilize the MyPreferences platform. The educational infographic first examines the anatomy of the process, including configuration across multiple devices. Companies then can collect profile, preference, consent, feedback, and insight data from their customers, while segmenting and building audiences, integrating existing databases, as well as providing analytics and reporting needed for the company’s marketing team.
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PossibleNOW then looks at the role advanced technology now plays, such as resources like “Configuration API” and “Sites,” as well as no-code workflow designer, which help build the human-centered zero-party digital experiences and enable marketers to drive these experiences more autonomously for easier workflows.
By securely collecting, storing, and disseminating customer profile, preference, consent, and insight data, the infographic also breaks down how each of this specific data is categorized and how they can be utilized by marketers. For example, profile data includes the customer’s name and contact information, while preference data includes what the customer wishes to receive such as product information, company newsletters, balance alerts, and other notifications.
Through the anatomy, experiences, and data capabilities of this process, companies are now better connected to their customers. Additionally, MyPreferences comes with an integrated ecosystem of over 200 pre-built connectors, covering a wide array of integration options. This helps personalize interactions with the customer at every touchpoint with the right datasets to deliver the best experience.
“PossibleNOW is thrilled to provide a deep analysis of our MyPreferences platform and further educate marketers how to build trust with their customers, especially with expanding privacy regulations,” said Scott Frey, CEO of PossibleNOW. “PossibleNOW is leading the way in consent and preference management through zero-party data strategies, and we look forward to continue educating America’s marketers and help them set their company apart from competitors.”
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new educational infographic illustrates how zero-party data platforms help build customer trust and keep marketers in compliance – martech series
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