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Otherway’s new branding for Morphy Richards introduces two new fonts to reflect the founders’ personalities.
London consultancy Otherway has overhauled the branding for Morphy Richards, in an attempt to resist the “sea of sameness” in the household electrics market.

Morphy Richards was co-founded by product engineer Donal Morphy and his business partner Charles Richards in 1936. Since then, the company has sold an ever-growing range of household appliances, from kettles to toasters and coffee machines.

Folklore-inspired craft beers to a lighting project at a children’s hospital ward are among some of our favourite projects from the past month.
The new look for Dice, designed by the app’s in-house team, is inspired by the energy of fan culture.
A new exhibition on the design of all things football and a Black designer’s view of industry are among our top picks this month.
Blond’s Fold charger seeks to make people more aware of their tech products’ environmental impact.
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