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Otherway’s new branding for Morphy Richards introduces two new fonts to reflect the founders’ personalities.
London consultancy Otherway has overhauled the branding for Morphy Richards, in an attempt to resist the “sea of sameness” in the household electrics market.

Morphy Richards was co-founded by product engineer Donal Morphy and his business partner Charles Richards in 1936. Since then, the company has sold an ever-growing range of household appliances, from kettles to toasters and coffee machines.



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