Marketing Data and Measurement in a Post-Cookie World | Infographic – MarketingProfs.com

by Ayaz Nanji
Privacy concerns are transforming the marketing measurement landscape.
The combination of relatively new regulations and recent steps taken by tech companies like Apple and Google is increasingly limiting the use of solutions such as cookies and tags that enable advertisers to track people’s online behaviors
So, how can marketers adapt their approaches to this new world?
An infographic (below) from InfoTrust explores how to protect privacy without sacrificing data quality.
The piece looks at the various trends affecting data collection and presents a privacy-first measurement methodology for today’s marketers.
Check out the infographic:
 
Continue reading “Adapting Marketing Measurement to a Post-Cookie World [Infographic]” … Read the full article
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ABOUT THE AUTHOR
Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.
LinkedIn: Ayaz Nanji
Twitter: @ayaznanji
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