Let’s give ‘em something to Taco ‘bout

Taco Bell has announced a subscription that lets you redeem one taco per day for 30 days, and it’s called the Taco Lover’s Pass. The way it works is simple: you pay $10 for the pass in Taco Bell’s app and get access to a secret menu that lets you pick which taco you’ll like to redeem at a participating location. You’ll be able to get a single taco per day and can choose from the:

• Crunchy Taco
• Crunchy Taco Supreme
• Soft Taco
• Soft Taco Supreme
• Spicy Potato Soft Taco
• Doritos Locos Tacos
• Doritos Locos Tacos Supreme

(We at The Verge had a lot of thoughts about this program, and we’ll get to those shortly. But first, let me just say that I find this a little insulting, economically speaking — the Doritos Locos Taco Supreme costs $2.69 at my…

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