MAYNARD, Mass., Feb. 15, 2022 /PRNewswire/ — Kaon Interactive, the leading provider of interactive sales and marketing applications for B2B enterprise brands, has launched the first metaverse collaboration platform designed exclusively for B2B sales. LiveShare® changes the customer's role from observer to an active participant during virtual meetings by enabling real-time multi-user collaboration within Kaon's applications. The result is increased customer engagement, personalization, and knowledge transfer; resulting in better buying decisions, faster.
Stop Presenting. Start Collaborating.
Tailored specifically for B2B sales engagements, LiveShare was designed around the philosophy that hybrid and virtual meetings must actively involve all participants, rather than rely on passive screen sharing which results in low engagement and distraction.
Unlike video conferencing solutions (like Zoom, WebEx, Teams) which are used for screen sharing of sales presentations, LiveShare is a virtual collaboration platform that enables sellers and buyers to interact, share insights, and immerse themselves in interactive storytelling applications that accelerate buyer consensus.
LiveShare provides the ability for each session attendee to have autonomous control within a shared digital application so that they can engage and explore value propositions and solution details at their own pace. This allows prospects to self-diagnose challenges, bring real problems to the surface for sellers, while also providing the salesperson a path to close. "LiveShare encourages full engagement by everyone while still maintaining a level of guidance by the Sales host to communicate differentiated value and provide real-time contextual knowledge," says David Gould, Senior Product Manager at Kaon Interactive. "All this results in faster learning and consensus buy-in."[Infographic] View the power of LiveShare:
https://go.kaon.com/Infographic/LiveShare
The focus on metaverse collaboration (a digital space where people can engage with others or explore on their own) was in anticipation of the need for distributed enterprise sales teams to transition to experiences that are calibrated for an era of digital-first remote selling. What's remarkable about LiveShare is that it brings everyone together in one collaborative session with a sales host, where some of the users can experience and explore the application in full virtual reality (from within a VR headset) while others can be using a browser on a PC, and yet others can be in-person together on a touch-screen or using a Microsoft Surface tablet or iPad Pro. They will all be collaborating together, across geographies, and from their individual roles and perspectives.
"The biggest engagement threat in virtual meetings is allowing attendees to unconsciously take the role of passive observer and subsequently tune out," says Kaon CEO and president, Gavin Finn. "Cognitive science has proven that engagement and active collaboration increases learning, which leads to more informed and enthusiastic buyers, independent of the venue."
In a recent study, Gartner noted that 80% of B2B sales interactions between suppliers and buyers will occur in digital channels by 2025. One of the greatest challenges for enterprise sales teams in a remote environment is keeping prospects engaged and paying attention. It was found that 67% of workers find it easier to be distracted during virtual meetings versus in-person. Communicating complex subjects that articulate the differentiated value in an enterprise environment requires both a set of visually engaging interactive applications and a robust platform built to create sustained economic value.
"The transition from presentation mode to collaboration and engagement is the most urgent challenge facing enterprise sales organizations," says Finn. "At Kaon, our technology and user experience innovations have created a paradigm shift in how complex selling and storytelling takes place in a virtual or hybrid environment."
LiveShare is currently in its Beta phase and is expected to become available to all Kaon Interactive clients in the first quarter of 2022 to elevate customer engagement within their prospect meetings, briefings, training, and events. To learn more about LiveShare visit kaon.com/product/liveshare.
About Kaon Interactive
Kaon Interactive is a B2B software company. Kaon's interactive sales and marketing applications simplify complex product and solution stories in a visually engaging way anywhere, anytime, turning prospects into customers. The company's interactive sales and marketing applications transform product and solution marketing content into visual storytelling experiences to deepen customer engagement, reduce marketing expenses and accelerate the sales cycle. Both virtual and in-person, more than 5,000 Kaon interactive applications are being used worldwide by leading global B2B companies in such industries as life sciences, manufacturing, and technology. For more information about Kaon, visit kaon.com.
View original content to download multimedia:https://www.prnewswire.com/news-releases/kaon-interactive-launches-the-first-metaverse-collaboration-platform-for-b2b-sales-liveshare–301482886.html
SOURCE Kaon Interactive
The company, which sells routers, switches, security services and software products, has been heavily investing in its cloud offerings to keep up with the pandemic-fueled surge in demand for its videoconferencing platform Webex, virtual private network and cybersecurity products. "We're seeing progress as we drive the continued shift to more software and subscription revenue delivering growth," Chief Financial Officer Scott Herren told analysts.
Today’s tech headlines: A burger-flipping robot may be coming to a White Castle near you Sony unveils its weirdest wireless earbuds yet Microsoft’s 3D ‘Fluent’ emoji arrive in Teams.
When looking for the best artificial intelligence stocks to buy, identify companies using AI technology to improve products or gain a strategic edge, such as Google, Microsoft and Nvidia.
The move not only will increase user privacy, but will challenge companies that rely on tracking behavior to target advertising.
Intel (NASDAQ: INTC) has been losing market share to Advanced Micro Devices (NASDAQ: AMD) over the past few years. A combination of chronic manufacturing delays and other missteps at Intel, good products from AMD, and bleeding-edge technology at third-party foundries have enabled AMD to erase many of Intel's long-held advantages. While AMD relies on third parties to make all its chips, Intel makes most of its chips in-house and outsources what makes sense.
Google is to launch advertising blocking software on its Android mobile phone operating system in a privacy crackdown that will prevent companies from tracking users around the internet.
Apple (NASDAQ: AAPL) recently introduced "Tap to Pay on iPhone," a new feature that allows merchants to accept NFC payments on their iPhones without using additional hardware or payment terminals. Merchants can accept Apple Pay, contactless credit and debit cards, and other digital wallet payments with the service, which will roll out on the iPhone XS and newer devices across the U.S. later this year. Apple Pay has been adopted by more than 90% of U.S. retailers since its launch in 2014.
Samsung's next hardware event will coincide with Mobile World Congress in Barcelona.
Tech stocks tend to also be closely associated with innovation, disrupting old industries and creating new ones. This allows these technology companies to evolve and grow at an outsized pace for many years (if they have strong management teams and enough opportunity). Cloudflare (NYSE: NET) started as a content delivery network (CDN), a network of servers distributed across the world that helps deliver web content.
A proposed bill in Annapolis is going after Maryland Gov. Larry Hogan's use of an app that deletes text messages. This is a case of the law catching up with technology, but the governor's press office said it's unnecessary, partisan and hypocritical. Wickr is the 21st century electronic version of disappearing ink. The app automatically deletes messages once they are read. So, the sponsor of the Transparency in Public Records Act of 2022 (Senate Bill 307) said he wants to ensure these types of messages are retained as public records.
Kyndryl, the former infrastructure services business of IBM, signed a deal with Nokia to help automate factories by bringing in cloud computing and artificial intelligence over wireless networks. After getting spun off from IBM in November, Kyndryl has started building its wireless network business and has already signed pacts with cloud providers such as Alphabet's Google and Microsoft. The separation from IBM was important because it was difficult to go and announce big partnerships with companies that would be viewed as IBM's competitors, Paul Savill, Kyndryl's Global Practice Leader, said in an interview.
The CoinDesk 20 list ranks the top cryptocurrencies by volume on trusted exchanges and is reconstituted quarterly. This quarter's reconstitution brings in Avalanche, Luna, Decentraland and Shiba Inu Coin, replacing Bitcoin Cash, EOS, Ethereum Classic and Filecoin.
Yahoo Finance's Dan Howley discuss the Google data tracking changes.
If you're a fan of Amazon, you probably know that one of the benefits of shopping on the site is getting to score awesome products at a discount. With that in mind, here are some of Amazon's top deals going on in February.
BlackBerry Limited (NYSE: BB; TSX: BB) today released the 2022 BlackBerry Annual Threat Report, highlighting a cybercriminal underground which has been optimized to better target local small businesses. The report also uncovers cyber breadcrumbs from some of last year's most notorious ransomware attacks, suggesting some of the biggest culprits may have simply been outsourced labor.
Microsoft is making a handful of changes to AltspaceVR to combat harassment within the virtual reality app. As of today, the company has removed the Campfire, News and Entertainment Commons social spaces. It creates a barrier to prevent other people from entering your avatar’s personal space.
(Bloomberg) — Fears of “scorched-earth” cyberattacks stemming from a standoff between Russia and the West over Ukraine may be overblown, and could give undue influence to the Kremlin, according to a senior executive at cybersecurity firm Mandiant Inc.Most Read from BloombergStocks Edge Higher With Fed Hiking Bets Steady: Markets WrapJho Low’s Wild Nights on Display: $250,000 for DiCaprio, FoxFed Eyes Rate Hike Soon and Faster Tightening Pace If NeededTrump's Accountants Just Quit. What Took So
Google's Privacy Sandbox initiative for its Chrome browser hasn't exactly been an unmitigated success, but it has definitely kicked off a healthy discussion about online privacy — and the company's own role in the advertising ecosystem. Now, with many of the initiatives around Chrome still in flux, Google also plans to expand many of these tools to its Android operating system — and that will likely have a profound impact on the advertising industry. Google says the current system will remain active for "at least" two more years while it tests these new systems.
Ethereum addresses have seen a steady rise since last year, however, on-chain metrics like active addresses and whale stats present a worrisome picture.
(Bloomberg) — Cryptocurrencies and deep-fake technology are sending chills throughout the U.S. government, with cyber crooks embracing digital innovations so rapidly that law enforcement can barely keep up, according to the Federal Bureau of Investigation. Most Read from BloombergStocks Edge Higher With Fed Hiking Bets Steady: Markets WrapTrump's Accountants Just Quit. What Took So Long?Elon Musk Donated $5.7 Billion of Tesla Shares to CharityFed Eyes Rate Hike Soon and Faster Tightening Pace I

source