One day in 2011, Jack Dorsey called an all-hands meeting at Twitter. The company was in the middle of a push to redesign Twitter’s mobile apps, and the effort had led to anger and burnout. Dorsey, who had co-founded the company in 2006 with Ev Williams, Biz Stone, and Noah Glass, was then serving as its executive chairman.
The company prepared for what it assumed would be a pep talk from the most eccentric of Twitter’s co-founders. And they got one, of a sort. As the meeting began, the lights at Twitter headquarters dimmed. An acoustic guitar began playing over speakers. Dorsey encouraged everyone to listen to the lyrics.
Blackbird singing in the dead of night
Take these broken wings and learn to fly
All your life
You were only waiting…