Intel’s back at it again with a terrible ‘social experiment’ ad

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I regret to inform you that Intel has again made a terrible ad to showcase how absolutely not mad it is about Apple switching to its own processors. This one, called “Breaking the Spell,” follows a classic format — people are put in a room and told about features supposedly coming to MacBooks. Then, after they get all excited, the twist! They were actually being told about Windows computers, powered (of course) by Intel. The folks in the ad (which the fine print says are “real people paid for their time and opinions”) are speechless and then clamor to buy or take the laptops, presumably now that they’ve awoken to the possibilities of the PC.

It’s an ad format that’s never been great, but the real kicker is that it makes absolutely no…

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