The stickers appear in Stories posts, and can link out to external sites. | Image: Instagram

Instagram’s link stickers, which let you include hyperlinks in Stories in the form of stickers, will now be available to everyone on the platform, the Facebook-owned social media network has announced. Instagram started testing link stickers in June, but until now the feature has been limited to verified accounts or accounts with a large number of followers.

According to the social network, link stickers are useful for anyone from businesses linking out to their products to activists linking out to external resources. But Instagram concedes that anyone can benefit from link sharing to engage with their followers. It also says that accounts repeatedly sharing misinformation or hate speech will lose access.

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