Instagram is testing new ‘Favorites’ to bring order to your chaotic feed

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Illustration by Alex Castro / The Verge

You’re on Instagram looking for your best friend’s daily dog update, but you have to scroll endlessly through a sea of posts you care little about, and probably forget what you’re looking for in the first place. After a few extra annoyed scrolls, you close the app in frustration.

It seems Instagram is well aware of your plight, because it is quietly testing out a solution for your messy feed called “Favorites.”

According to Alessandro Paluzzi, a mobile developer who first posted about the new feature on Twitter, Favorites lets you categorize your most important Instagram accounts (friends and creators) as your priorities, so that their posts will land “higher” in your feed.

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