Infographic: What Millennials and Gen Z Want From Company Logos – Adweek

October 31, 2021
In the age of shoppable livestreams, social commerce and influencer marketing, a static logo may seem like an afterthought when it comes to brand identity.
This story first appeared in the Nov. 1, 2021, issue of Adweek magazine. Click here to subscribe.
Eva Kis is the online editor at Adweek.

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