No products in the cart.
Blog
Infographic reveals the world's most hated brands – Creative Bloq
Creative Bloq is supported by its audience. When you purchase through links on our site, we may earn an affiliate commission. Learn more
By published
Some of the results will surprise you.
Brands love to pretend to be your best friend, but it takes a lot for a company to foster trust and goodwill. And as any brand that’s been on the receiving end of a Twitter bashing will know, things can go south very quickly from a PR perspective. But which brands are the most consistently maligned on social media?
A new infographic has revealed the most hated brands in every country. Examining over 1M tweets, Rave Reviews has created a fascinating atlas of anger, and from tech to fast food, it seems no brand is safe from the ire of the internet. (Check out the best infographics if you’re looking for more examples.)
Yep, it seems the folks behind PlayStation 5 have attracted the most Twitter bashing, topping the list in 10 countries. We’ve have a feeling it could be all thanks to those ongoing PS5 stock issues (here’s where to buy a PS5 if you fancy your chances).
Indeed, no fandom loves to complain quite like gamers, so it’s perhaps no surprise that Sony’s been catching heat. And there are plenty of game developers on the infographic, with Ubisoft and Capcom leading the hall of shame. Nintendo, however, is clearly doing something right – it’s only hated in a single country, Norway. (Check out the best Nintendo Switch deals if you’re ready to start gaming).
Of course, there are some flaws to the logic of the study – bigger brands are naturally going to attract more tweets, whether nasty or nice. But the internet loves to complain, and it’s fascinating to see who’s baring the brunt of it. If you’re inspired to create your infographic (hate-themed or otherwise), check out the best infographic makers available now
Read more:
Daniel Piper is senior news editor at Creative Bloq, and an authority on all things art, design, branding and tech. He has a particular penchant for Apple products – some corners of the internet might call him an ‘iSheep’, but he’s fine with this. It doesn’t bother him at all. Why would it? They’re just really nicely designed products, okay? Daniel is also a comedian and national poetry slam champion, and his favourite Bond is, obviously, Sean Connery.
Sign up below to get the latest from Creative Bloq, plus exclusive special offers, direct to your inbox!
Thank you for signing up to Creative Bloq. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.
Creative Bloq is part of Future plc, an international media group and leading digital publisher. Visit our corporate site.
© Future Publishing Limited Quay House, The Ambury, Bath BA1 1UA. All rights reserved. England and Wales company registration number 2008885.