Infographic: It's Time to Rethink Baby Boomers – Adweek

December 5, 2021
For those in the marketing world who have been singularly focused on the 18- to 49-year-old age demographic, you might want to look around.
This story first appeared in the Dec. 6, 2021, issue of Adweek magazine. Click here to subscribe.
Eva Kis is the online editor at Adweek.

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