[Infographic] How privacy regulations changed the business of data collection – Techaeris

, ,
Data collection in a world that has heavily transitioned to an online setting is one of the most vital business tools available to companies to grow their marketing base and revenue. Cookies and tags are just a couple of the components of online tracking, giving websites the ability to track and store information about users including which products they purchase, which pages they view, and how they accessed the site.
Estimated reading time: 2 minutes
Because of how versatile and potentially invasive these practices may be towards users and their personal information, there are many regulations that have been put in place to ensure the privacy of consumers.
Europe, the United States, and many other countries have implemented specific laws to protect online users from invasive data collecting. ePrivacy Directive and General Data Protection Regulation (GDPR) in Europe, and state-specific legislation in the United States both work similarly to provide users with rights and powers of where, how, when, and with whom their personal data and information is shared. 
With these strict regulations, it is inevitable that businesses face many challenges when attempting to collect and utilize sufficient data to better their practices. If too many users refuse consent, businesses struggle to truly understand their user population and therefore make accurate optimizations.
In addition, there are large fines associated with non-compliance with these regulations as a consequence for violating consumer privacy. Finally, businesses face challenges because gathering consent from each user can be tedious, which leads to a smaller proportion of consenting users willingly sharing their information.
There is a new approach to combating these challenges, focusing on cookieless data collection technologies, and the importance of prompting a registration to encourage the sharing of data willingly. If businesses and marketers can move towards these types of data collection methods, not only can they better comply with online privacy laws, but can also get the most out of their data and analytics.
The power of data collection is beneficial to companies across the globe, especially when it is gathered and utilized in an ethical way.

How privacy regulations changed the business of data collection

What do you think of data collection? Can data collection ever be ethical? Please share your thoughts on any of the social media pages listed below. You can also comment on our MeWe page by joining the MeWe social network.
Last Updated on February 18, 2022.
[infographic] how privacy regulations changed the business of data collection – techaeris
Techaeris was founded in 2013 by Alex Hernandez who is the Editor-In-Chief and Owner. Techaeris is fast becoming your source for technology news, reviews and all things geek/nerd entertainment related. We cover movies, comics, books, gaming, tech, and industry news all in one clean place.
Amazon Android Apple Audio audio hardware auto Bluetooth Business CES entertainment Facebook Forza Games gaming Google Headphones IOS iphone Kickstarter Laptop Lenovo Marvel Microsoft Mobile movies music Netflix Netflix Canada Playstation 4 Privacy Review Reviews Samsung Security Smartphone Sony Star Wars tech technology TV Windows 10 Xbox Xbox 360 Xbox One Xbox Play Anywhere