31 mins ago
Social Media Week Europe gives you exclusive access to live discussions with social media and digital marketing experts in London, 7–8 Nov. Save 20% on your pass today (ends 3 Oct.).
Mixed in with our friends on social media feeds are influencers sharing bits of their lives for our entertainment: furniture rehabbers, makeup artists, cleaning wizards and more. We like watching their lives and work—but how do we feel about them recommending products and services?
To Read the Full Story Become an Adweek+ Subscriber
View Subscription Options
Already a member? Sign in
This story first appeared in the Sept. 12, 2022, issue of Adweek magazine. Click here to subscribe.
Eva Kis is the online editor at Adweek.
Infographic: Home Is Where the Frustration Is With Smart Devicesicon-image
By Eva Kis
Infographic: Our Food Choices Have Changed 2 Years Into the Pandemicicon-image
By Eva Kis
Infographic: Holiday Shopping Is Early, Mobile and Tangibleicon-image
By Eva Kis
Infographic: People Are Ready for a Joyful, Though Cautious, Holiday Seasonicon-image
By Eva Kis
Organize and Leverage Your Measurement Toolbox
The Keys to Building Your Customer Identity Framework
Connected TV Enables Effective Audience-First Advertising
Mastering the Art and Science of Subscriber Care
Confessions of a Confused Consumer
By PayPal
Why 40% of TV Budgets Should Be Spent on CTV
By Justin Fromm, Head of Global Insights, Samsung Ads
Why Marketers Can No Longer Ignore Data Governance
By Neustar
Podcasts Meet the Mental Health Moment and Brands Should be Listening
By Kelli Hurley
Adweek is the leading source of news and insight serving the brand marketing ecosystem.

source