Infographic: How Much Do People Really Trust Influencers? – Adweek

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Mixed in with our friends on social media feeds are influencers sharing bits of their lives for our entertainment: furniture rehabbers, makeup artists, cleaning wizards and more. We like watching their lives and work—but how do we feel about them recommending products and services?
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This story first appeared in the Sept. 12, 2022, issue of Adweek magazine. Click here to subscribe.
Eva Kis is the online editor at Adweek.
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