Infographic: Design Thinking Is Improving Customer Experience and Getting Results for Brands – Adweek

June 10, 2018
Designers are increasingly being offered seats in the boardroom, helping brands tell compelling stories and reshaping their business models. Meanwhile, more and more companies are applying formal design processes to nondesign initiatives and practices, including marketing, and CMOs are seeking out creative professionals for collaboration.
This story first appeared in the June 11, 2018, issue of Adweek magazine. Click here to subscribe.
Erik Wander is Adweek’s features editor.

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