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Across generations, consumers have been seeking out and spending more on sustainable and socially responsible products.
By Theresa Hegel

Sustainability is a growing priority for consumers. Searches for eco-friendly items are on the rise, and a significant percentage of shoppers across generations say they’re willing to pay 10% more for a product that’s sustainable.
ASI Media has launched a new resource hub covering all things sustainability. Look for the Promo for the Planet logo on stories, or visit www.asicentral.com/promofortheplanet to stay up to date on all of our sustainability-related content, from case studies to in-depth features to infographics, videos, podcasts and more.
In addition, exclusive data from ASI shows that distributors are increasingly searching out sustainable products on ESP and in general prefer to purchase products that are environmentally friendly and socially responsible. The data here shows that the desire for sustainable promotional products is more than just a nice-to-have. For an increasing number of consumers, it’s a necessity.
Sustainability infographic
Click here for a PDF of the above infographic.
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