In the Digital Era, Direct Mail Offers Key Advantages – Retail TouchPoints

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Reports of the death of direct mail have been greatly exaggerated — in fact, printed marketing materials are finding new cachet among consumers inundated with emails, texts and digital alerts. To make their direct mail pieces more effective and engaging, marketers should adopt the following tactics:
For more on the new dos and don’ts of direct mail, check out this infographic from Lob.
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