Popular image-sharing site Imgur has been acquired by MediaLab, a Santa Monica-based firm that describes itself as a “holding company of consumer internet brands.” The company owns a number of B-list tech and internet services, including messaging apps Kik and Whisper, lyrics annotator Genius, and viral video aggregator WorldStarHipHop.

Imgur, which currently claims some 300 million users, says the move will help the company “keep the main Imgur team focused on what we do best: creating the best place for community-powered entertainment online.” In a blog post, the company said “Imgur’s journey is far from over” and that MediaLab is committing to “investing more resources in engineering and community.”

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