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Tax preparation service H&R Block filed a lawsuit against Block, Inc. (formerly Square, Inc.) for trademark infringement on Thursday, CNBC reported.

“Today’s filing is an important effort to prevent consumer confusion and ensure a competitor cannot leverage the reputation and trust we built over more than six decades,” said H&R Block president and CEO Jeff Jones in a press release.

H&R Block claims that Square’s new name competes directly with Block in several areas of financial services, including a recently purchased tax service named Cash App Taxes — previously Credit Karma Tax — a $0 tax filing service similar to H&R Block.

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