Illustration by Alex Castro / The Verge

Google will start giving users more information about who’s running the ads they see. The company’s “About this ad” menu will show basic information about advertisers, as well as any other ads they’ve run in the past 30 days. The goal is to help users better judge whether a given ad buyer is trustworthy, following criticism about scams on the platform.

Google mentioned that more ad disclosures would be coming last year, when it started verifying the identities and locations of all advertisers. (It had previously reserved verification requirements for political ads.) The company says it’s started verifying advertisers in 90 countries, but the disclosure option is launching only in the US in the coming months, then expanding to more…

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