Google lowers Play Store fees for subscriptions and music streaming apps

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Illustration by Alex Castro / The Verge

As regulatory pressure on the Play Store for Android increases, Google is once again making changes to its business structure. It has announced that more categories of apps will be eligible to pay significantly less than the usual 30 percent fee. The company is announcing that all subscription-based apps will now pay a fee of 15 percent. It’s also says that “ebooks and on-demand music streaming services” will be “eligible” for a fee “as low as 10%.”

Google’s stated reason for the cheaper prices on ebooks and music streaming apps is that “content costs account for the majority of sales” and that the rates “recognize industry economics of media content verticals.” It’s unstated but also surely true that regulatory pressure and public…

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