Google announced a suite of new features that it says will help people who use their platforms make more sustainable choices. The new services focus on reducing planet-heating greenhouse gas emissions and are primarily found on Search, Maps, Travel, and Nest.
But before we get into the details of how their new tools work, a quick note of context; some environmental advocates have called out companies for shifting responsibility for the climate crisis onto individual consumers. Holding big corporate polluters accountable for their emissions far outweighs any one consumers’ individual impact. And Wednesday’s announcements from Google aren’t really designed to reduce the company’s own carbon footprint.