Facebook’s new professional profiles let creators unlock audience-growing tools

facebook’s new professional profiles let creators unlock audience-growing tools

Turning on professional mode lets creators earn money for their Reels. | Photo by Facebook

Facebook is rolling out professional mode for profiles, letting creators take advantage of additional monetization tools. The new mode also gives creators access to features that help track the growth of their audience, something that was previously only available with Pages.

Turning on professional mode allows creators to partake in the Reels Play bonus program. Reels, Instagram’s short-term video feature, became available on Facebook in September. The bonus program lets creators earn up to $35,000 / month, all depending on how many views their Reels rack up. However, all creators aren’t eligible for the program — it’s currently invite-only, and creators must comply…

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