Facebook artwork | Illustration by Alex Castro / The Verge

Despite eagerly participating in a platform vs. platform war of escalating financial incentives to attract creators, one area where critics have said Facebook / Meta / Instagram is lacking is in the ability to provide basic support for those online stars. Whether that’s through community moderation and page management tools or making sure they have someone to reach if they’re locked out of their account suddenly, it has been a consistent issue.

Now it’s trying to change that, announcing a “small test” of live chat support for English-speaking creators in the US who don’t have an assigned relationship manager. That way these midtier internet stars can get a quick response if they have questions about a payout, or, for example, how to use…

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