Amelia Holowaty Krales

Another year, another gigantic tech tradeshow that looks like it may be falling apart as the COVID-19 pandemic continues — now that T-Mobile CEO Mike Sievert, one of the Consumer Electronics Show’s featured speakers, has publicly announced that his company won’t be attending the world’s largest electronics show next month.

T-Mobile, Meta, Twitter, Pinterest, and iHeartRadio have all announced this week that they won’t attend this version of the annual Las Vegas expo, as have major tech publications including The Verge, Engadget, TechCrunch, TechRadar and Tom’s Guide. But T-Mobile is the first major attendee to bail, with companies like Twitter and even Meta having a far more muted presence at the show in general.

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