Catching the Growth of the Cannabis Industry – Visual Capitalist

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The following content is sponsored by eToro
Cannabis future infographic
The global stance on cannabis is changing rapidly.
With a wave of medical and recreational legalization occurring, there are now 70 countries with some form of legalization. As billions of investment dollars pour in, the cannabis industry finds itself entering a brand new chapter.
This infographic from eToro provides key information for investors on how the global cannabis market is making significant strides forward.
In just a few short years since legalization momentum kicked off, societal views on cannabis have changed tremendously. Examples of this include:
This shifting dynamic is part of why the global cannabis industry now generates over $20 billion in legal recreational sales on an annual basis.
The title for the world’s largest cannabis market belongs to the U.S.—generating more than $16 billion in sales in 2020. However, their regulatory landscape is also one of the trickiest to navigate, as federal legalization has yet to occur despite over 30 states having legalized cannabis in some form.
While this unique situation leaves a lot of potential money off the table, it also provides lots of potential upside for the industry should legalization trends persist. In 2022, Mississippi, Oklahoma, and Delaware are considered likely to legalize, which would take the small tally of states without any form of legal cannabis from 14 to 11.
Here’s how cannabis sales figures compare in various regions around the world:
This multi-billion dollar market is supported by a robust supply chain consisting of growers, retailers, support systems, and biotechnology companies. Each will become more vital, as the industry continues to grow and elevate to new highs. In 2020, consumer spend crossed past $20 billion, and will spike towards $37 billion by 2023.
But that’s just the beginning of the growth story.
Compared to other industries, cannabis has had a very slow start. For decades, innovation has been relatively idle given factors like prohibition which has lasted for nearly 90 years.
But nowadays, a swath of new cannabis products and technologies are hitting dispensary shelves.
For instance, the Californian market saw 7,000 additional new products in 2020 compared to 2019. Put another way, there was an average of 19 new products in dispensary shops, daily.
What’s more, some of these innovations can be seen in product popularity ranks:
Flower continues to dominate as the traditional method to consume. However, non-combustible methods like edibles and vape products have gained traction more recently, with vapes expected to see a 30% rise in sales in 2022. In addition, CBD products are growing fast in popularity, especially amongst women who make up 60% of CBD sales.
In the years to come, thousands of additional new products and technologies will pop up, suggesting that product preferences may continue to adapt.
The cannabis industry’s momentum has stirred up investor interest across the board. This can be seen through the average size of cannabis equity capital raises, which has grown 165% from $7.5 million in 2020 to $19.1 million in 2021. Momentum can also be seen through the cannabis stock indexes, which are showing signs of recovery.
But where does cannabis go from here? Things are moving rapidly, and by 2024, the global cannabis space is expected to be worth a massive $103 billion. Europe and North America will make up the largest components of this market, valued at $39.1 billion and $37.9 billion, respectively. But other regions are also forecasted to demonstrate some impressive numbers.
Here’s what the forecasted 2024 global legal cannabis market will break down:
At over $100 billion, the cannabis industry’s market value can potentially eclipse that of online betting and gaming.
eToro’s CannabisCare Smart Portfolio* gives investors direct access to the growing cannabis market.
Curated by experienced and proven investment teams, the thematic portfolio offers exposure to a broad range companies invested in cannabis, with no management fees.

*Your capital is at risk.
Smart Portfolios is a portfolio management product, provided by eToro Europe Ltd., which is authorized and regulated by the Cyprus Securities and Exchange Commission.

Smart Portfolios should not be considered as exchange traded funds, nor as hedge funds.
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The history of shaving dates back to ancient times. This graphic explores its timeline and takes a look at the modern shaving landscape.
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The art of shaving is a timeless practice.
The average person spends 3,000 hours of their life shaving, roughly the equivalent of one-third of an entire calendar year. But do you know how shaving came to be?
This infographic from our sponsor Henson Shaving looks at the history and evolution of shaving, from ancient times to the present day.
The rich history of shaving starts back in 3,000 BC. Let’s dive in.
3,000 – 332 BC: In Ancient Egypt, shaving was associated with status, wealth, and one’s standing in society. The appearance of facial hair implied that a person didn’t have enough money to visit a barber frequently. Albeit to a lesser degree, this way of thinking has bled into the 21st century, in that a clean shaven face is now associated with professionalism and success.
356 – 323 BC: In Ancient Greece, beards were the norm in society as people looked to the likes of Plato and Socrates.
Alexander the Great, however, was a trend setter and disrupted this status quo by practicing the clean shave. He became the first Greek ruler to have done so. In fact, he pointed out that a man’s beard could be grabbed easily, putting soldiers at a disadvantage during military combat. He therefore mandated his army shave their faces before battle.
100 – 44 BC: Appearances had a big part to play in Roman Republic, beards were seen as barbaric and “un-Roman”.
Julius Caesar, known for being fashion-forward and wearing a “loosely belted” toga, also plucked out his beard hairs, creating a trend that many Roman men followed. Emperor Augustus Caesar, who Julius was an uncle to, also shaved daily.
Shaving even had a spiritual component to it in Roman society. The first facial hairs of a young man were cut off and offered to the gods for blessing and good fortune. Celebrations and parties would ensue shortly after.
When we fast forward to the 18th century, major developments were made by what could best be described as the founding fathers of modern shaving.
1762: Jean-Jacques Perret, a Frenchman from Paris, designed the first model for a safety razor with a protective wooden safeguard attached to a regular straight razor. A safety razor is one with a protective device positioned between the edge of the blade and the skin, which results in less reliance on the steady hand and skill of a barber.
1847: William Henson revolutionized shaving with the design of the modern T-handled razor, which has carried forward to this day. This design places the blade at right angles on top of the handle, which resembles a hoe gardening tool.
1876: The Kampfe brothers are known for adding safety and efficacy improvements to Henson’s design though the star safety razor. They shortened the blade and set a frame from the handle by interposing a blade-holder, which quickly became popular.
1900: King C. Gillette used the existing designs at the time to create disposable razor cartridges. This was a key event in shaving history as disposable razors still populate the market today.
1914-1945: During the wars, most armies required their soldiers to shave. Clean shaves helped with functionality, like ensuring a tight seal with gas masks and other face equipment. They also helped instill a culture of discipline, which militaries are typically known for.
Cartridge razors became the predominant style of razor during and after the First World War, when the U.S. Army began issuing Gillette shaving kits to its servicemen.
After the two world wars, innovation in razor design came to somewhat of a halt. As patents began to expire, the shaving industry became increasingly corporatized.
This period in history of mass production, long assembly lines, and planned obsolescence has stretched to the present day, where people buy razors for a short period before replacing them.
Despite a rich history, the modern day shaving ecosystem is abundant with flaws. The market is flooded with cheap plastic cartridge razors and gimmicky marketing.
For instance, the number of blades on a razor has increased from one to up to five. However, there isn’t much data to suggest more blades results in a better shave. In fact, for many consumers, multiple-blades are a direct problem that results in ingrown hairs and razor burns.
A multi-blade razor cuts over the surface many times over, which is not suited for coarse hair or irritation prone skin. In particular, up to 30% of people experience some form of irritation from multi-blade cartridge razors. And for people of color who are more likely to have curly or coarse hairs, this figure can reach as high as 60%.
In addition, plastic cartridge razors contribute to the ongoing pollution crisis that society is facing.
The art of shaving has fallen off track during the last century. Fortunately, shavers around the world are beginning to change their ways, and are opting for quality over quantity, by choosing a Henson shave.
Henson Shaving is looking to disrupt the shaving industry by bucking the trends that have transpired over the last century. They have taken a 150-year-old idea and are executing on it with 21st century manufacturing and technology. Each razor’s precision results in tolerances thinner than one-third of a human hair. Other benefits include:
>>>Learn more about the last razor you’ll ever buy with Henson Shaving by clicking here now.
By 2030, the cultured meat market could be worth $25 billion. Before you invest, here are the answers to your burning questions.
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Investors are injecting the cellular agriculture market with billions of dollars and making big bets on the future of cultured foods—otherwise known as cell-based, or lab-grown foods.
With more countries now evaluating the regulation of these products, could this be the year consumers embrace cultured meat products with open arms?
To answer your burning questions about investing in this nascent space, here’s everything you need to know from our sponsor CULT Food Science.
Cultured meat is genuine animal meat that is produced by cultivating animal cells in a controlled environment—eliminating the need to farm animals for food. Here is a step-by-step guide showing how cultured meat (also known as clean meat) is made:
Step 1:
Tissue is taken from the animal, for the purpose of extracting stem cells and creating cell lines.

Step 2:
The extracted stem cell lines are cultivated in a nutrient-rich environment, mimicking in-animal tissue growth and producing muscle fibers inside a bioreactor.
Step 3:
The muscle fibers are processed and mixed with additional fats and ingredients to assemble the finished meat product.
Because cultured meat is made of the same cell types and structure found in animal tissue, the sensory and nutritional profiles are like-for-like.
The benefits of cultured meat are three-pronged, in that there are a wide range of benefits for the planet, for people, and for animals that include:
As cultured meat products enter the mainstream, additional benefits such as affordability can be added to this list. According to experts, buying cultured meat may one day be cheaper than buying conventional meat products.
While consumer awareness of cultured food products is currently low, acceptance is growing across the globe. In fact, almost one-third of UK consumers are willing to try cultured meat because of its less intensive impact on the environment compared to conventional meat.
Depending on factors such as strong consumer demand, price parity, and innovation in cellular agriculture, the cultured meat market could explode within the next decade and be worth $25 billion by 2030 according to McKinsey.
Interestingly, the success of the cultured meat market will also bleed into other adjacent industries such as dairy, eggs, seafood, chocolate, and honey.
While we are merely in the early chapters of the cultured meat story, many countries are already spearheading the movement.
As cultured food products continue to edge their way into grocery stores, more regulatory approval pathways will become clear.
Capital flow into the cultured meat industry has shot up in recent years and shows no signs of slowing down.
According to Pitchbook, $366 million worth of investment was pumped into the market in 2020. Fast forward to 2021, and that figure jumps to $1 billion according to other sources—however it must be noted that this figure is merely an estimate.
Investments are coming from major companies such as Cargill, Mitsubishi, and Tyson. While celebrities such as Bill Gates and Richard Branson are also putting their money where their mouth is and fueling the growth of the industry.
So can you expect to see cultured meat products on the shelves of your local grocery store in the years to come? All signs point to yes.
CULT Food Science is an innovative investment platform advancing the technology behind the future of food with an exclusive focus on cultured meat, cultured dairy, and cell-based foods.
The company’s global portfolio spans four continents and includes exposure to a diverse pipeline of technologies and products, including:
Want to stay updated? Click here to subscribe to the CULT Food Science mailing list.
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