Whether you’re a CEO of a small enterprise or a large business, you should implement local SEO strategies.
Why?
Local SEO practices boost your brand’s visibility by making your venture stand out from other local businesses in the Google search results. Your business can gain recognition, attract relevant website traffic, and generate authentic leads.
The easier your business is to find and access online, the quicker you can draw potential customers to your store.
Here are some best local SEO practices to supercharge your local rankings and help you reach the right audience at the right time.
Google Local Pack refers to the search result that displays the top three local businesses related to the user’s query along with NAP (Name, Address, Phone) details and a map.
Here’s an example that shows how Google Local Pack appears for the search term – ‘best restaurants London.’

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Here are some tips to improve your chances of getting featured in the Local Pack –
Update your website’s content for local search intent.
The content should provide solutions to the search terms of your potential customers. This SEO practice will help your business gain trustworthiness, credibility, and rankings in local searches.
Start with optimizing the following on-page elements.
Backlinks are one of the most crucial ranking factors on Google, yet 66.31 percent of website pages on the internet don’t have any backlinks.
Is your website one of them?
Follow the shared tips to incorporate a solid link-building strategy.
Leverage these local SEO practices to supercharge your rankings. For detailed guidance on local SEO, check out this insightful infographic by Ronkot.

  This article was written for Business 2 Community by Hazel Raoult.
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