Amazon offers up more data to tell third-party sellers which items will be popular

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Illustration by Alex Castro / The Verge

Amazon has announced a tool that will give sellers access to information about what shoppers are currently looking for and help make it easier to choose which products to create next. Amazon calls it the Product Opportunity Explorer and says that it’ll give sellers access to data and trends that will help them “identify opportunities to launch new, high-potential products to serve unmet customer demand.”

With Amazon’s track record of copying popular products and selling them under its Amazon Basics brand, an obvious concern with this tool is where the data is coming from and how granular it is. While Amazon quotes a seller saying that they’re excited to get “recommendations specifically relevant” to their business, it’s easy to imagine…

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