Project of the Week
by | 06 May 2022 | Suppliers
As hoteliers evaluate their group business opportunities for 2022, a new report from Amadeus combines hotelier insights with Amadeus business intelligence data to reveal the key trends that will guide the group travel and events market in the year ahead.
According to Amadeus’ Demand360® data, 2022 is showing a significant rise in group travel booking rates. As of March 17, 2022, the on-the-books group performance in the US for 2022 already exceeds final group performance for the prior two years, a 122% increase over 2020 and a 50% increase over 2021. With nearly 8 months to go in the year, there’s significant opportunity to close the gap to pre-pandemic levels.
The five trends that will define group travel in 2022 are:
Daniel O’Keefe, SVP Hotel Property Solutions, Hospitality, Amadeus comments, “While the picture for 2022 is still evolving, there is cause for realistic optimism in the US, where signs are pointing towards a continuation of the momentum that built around group travel in Q4 of 2021. One of the key takeaways from this report is the importance of both historical and forward-looking data as a prerequisite for overcoming a number of the challenges facing meetings and events executives during a pandemic. In the context of reduced sales and operations teams, accurate data and information is critical, and teams need the expertise to act on it efficiently. At Amadeus, we’re ready to equip hoteliers with the tools they need to access and understand this crucial resource.”
Dana Cariss, Vice President of Revenue Strategy, CoralTree Hospitality, says, “Continued innovation across our industry in the face of uncertainty is driving our recovery. Hotels are striking new partnerships to take advantage of changes to some company’s ways of working to remain competitive. Meeting planners are reacting to dynamic shifts in the fundamentals of group travel and the persistence of hybrid or remote working. This offers a new opportunity for hoteliers to turn to modern technology to help adapt to the changing market.”
In partnership with Salesforce, this paper leverages insights gathered from Amadeus’ MeetingBroker™ and Demand360® business intelligence data as well as interviews with hoteliers, industry experts, and Amadeus executives to aid hospitality professionals in preparing for the return of group business. To learn about the key trends in US group travel and events in 2022, download the report here.
04 Mar 2022
04 Jan 2022
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