“By the way, I’m much more than just a voice-activated timer.” | Photo by Dan Seifert / The Verge

If you regularly use an Alexa device, you’ve probably been upsold by Amazon’s assistant at some point. Ask Alexa to carry out some basic task like setting a timer, and it will finish its response with a cheery “By the way, did you know I could [insert feature you’ve never heard of here].” As highlighted in a recent report from Bloomberg, this is because Amazon knows that users aren’t really getting stuck into the full range of Alexa’s capabilities.

Bloomberg’s report is based on internal Amazon docs, and features some interesting statistics about Alexa usage. Here are the ones we found most eye-catching:

  • In 2020, Amazon determined that 25 percent of US households have at least one Alexa device, with this rising to 27 percent for…

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