After all those podcast ads, Casper sells to a private equity firm

after all those podcast ads

Photo by Rachel Murray/Getty Images for Casper Sleep Inc.

Casper Sleep is being acquired by private equity firm Durational Capital Management, which will take the boxed mattress company private, the companies announced Monday. The deal is expected to close in the first quarter of 2022.

Founded in 2014, Casper was one of a handful of companies whose ads were ubiquitous on podcasts and that sold its products directly to consumers.

The company went public in February 2020, with plans to expand from its primary business of direct-to-consumer (D2C) sales of boxed mattresses into products that “promote the ideal ambience for sleep,” according to its S-1 prospectus. That list of products included sleep tracking devices, bedside clocks, sleep services like digital apps and counseling, and even sleep…

Continue reading…

Leave a Reply

Your email address will not be published. Required fields are marked *