9 social media tools to create and manage your content

9 social media tools to create and manage your content

Having the right social media tools helps you build brand awareness, contact customers, drive traffic and even help to sell products and services. Whether you are a small business owner, a content creator or an entrepreneur, these tools can help you save your time.
These social media tools can streamline your workflow, create visual content, track your social media performance and ensure that your content reaches the right audience at the right time. But how do you know which tool is best for you? Well lucky for you we’ve put together the 9 best social media tools to help you manage, create, plan and schedule your social accounts.
Social media tools allow you to plan, create, organize and analyze your social media posts and accounts.
There are three key types of social media tools: listening platforms to engage with users, publishing platforms to plan your schedule and competitive analysis programs to get insights into your posts. On top of that, there are design tools you can use to create content. Depending on what you need and what social media platforms you use, it’s important to find the right social media tool for you.
Social media management tools streamline the posting process by removing the need to shift between many platforms. You can plan everything in one place to get the messages consistent, then post all at once, or tweak and send as needed.
Combining that with social media analytic tools provides you with the data you need to assess your social media marketing strategy on both macro and micro levels. It allows you to figure out what is working and what is not.
Of course, it is not just social media management, scheduling and analytics tools that you need. Social media design tools are equally as important as they help create image assets for your social media platforms. These might be stories, posts, cover images and banners, and animated GIFS or videos that can make your content more engaging and dynamic.
So what social media tools should you choose?  Well, there is no right or wrong answer. It all depends on your needs as a social media user. Just be aware that it takes time to learn how to use social media tools. It could take a couple of days or even a few months. But investing in these tools can help you achieve your goals by increasing your following, engaging with your audience and driving traffic. It can help keep your brand identity consistent and help you understand what your audience wants and needs.
Most social media tools have free and paid-for plans. So take a moment to figure out your budget and your business needs, then take a look at our 9 best social media tools to help you pick the right platform, or platforms, to be successful with your social media strategy.

Hootsuite is technically a hybrid social media tool, as it can be used for scheduling, managing, analyzing and social commerce. But it especially excels as a social media scheduling tool. Beyond its scheduling and publishing capabilities, you can also use social media streams. These streams help you monitor your accounts by keeping track of new followers, likes and mentions. Because it’s easy to use, it’s one of the best content strategy platforms for small businesses and content creators.
All plans have access to Instagram, Facebook, Twitter, Pinterest, LinkedIn and Youtube.

Later helps small businesses, social media managers and creators harness the power of a successful marketing strategy as well as social media scheduling. It has a drag and drop style scheduler that is easy to use and helps you plan a month’s worth of social media posts in minutes. Although it is mainly for Instagram, it can also be used for Facebook, Twitter, Pinterest, Tik Tok and LinkedIn.

Meet Edgar is a new kind of social media tool loaded with entrepreneur-approved time savers. It will keep your content topped up day in and day out with your unique, evergreen content. It is an automatic social media scheduler that writes and selects your social media content for you.
Simple and easy to use, it saves a lot of time when it comes to social media posting and scheduling. The platform also gathers data on when your audience is most likely to be online and suggests the best times to post to maximize visibility across social media channels.

Buffer is a one-stop shop for your social media needs. On the platform, you can publish your post, analyze how well they do and reply to mentions and engage with customers. There are also features to group campaign posts together to see how they are doing. It’s also got a handy calendar to schedule your posts. With a clean and easy-to-use platform, it’s great for small businesses and individuals who want to get started and organized with their social media accounts.

Buzzsumo is a robust social media tool that provides you with the data and analysis to develop your social and content strategy. Through the platform, you are able to see how well your posts and accounts are doing, such as details on the engagement of your posts and who and where they are shared.
In addition to the analysis that Buzzsumo provides, there are research tools to help you discover content that is trending, keyword research and even help find influencers that can promote your brand. With all this data in hand, your social and content strategy will be more informed and fruitful.

Sprout Social is a social media management, analytics and intelligence tool. It is widely considered the best social media tool for success and uses AI to surface actionable insights that drive real business impact. It’s an all-in-one solution for all your social media needs—composing, scheduling, engaging, listening and analyzing robust reports. It’s a platform that takes the difficulty out of your social media workflow.

VistaCreate (formerly Crello) is a design platform that can help you create all your social media design needs. With thousands of templates available, you can easily create profile banners, images for posts and video content for stories. The platform has a feature that allows you to keep your brand fonts, colors and logos in one place to easily create consistent branded content for all your posts.

Adobe Creative Cloud Express (formerly Adobe Spark) has design assets for social media content, logos and templates. With an online and mobile design app, you can easily make standout content from thousands of beautiful templates. It feels like you have the help of a trusted designer in your corner, with the entire Adobe Stock royalty-free photo collection and a full library of Adobe Fonts at your fingertips.

Desynger is built with social media content creators in mind. With its handy resize tool, it’s easy to tweak your design for each of your platforms. Besides this, there are a bunch of features that can help you, such as a social media calendar to schedule posts, version history tracking for designers and easy background removal. Since Desynger is powered by Shutterstock, you also have access to Shutterstock images, videos and music.
Social media tools not only allow you to manage multiple social media accounts, but you can also keep up with engagement, create stunning visual content, track your analytics and monitor your progress. It’s important to give attention to your social media accounts to define your brand identity and convert leads, whether that is sales, impressions, visitors or click-throughs.
Organic social media promotion takes a lot of time and effort, and you shouldn’t expect an instant payoff. These tools can be effective in helping you reach your goals. It’s about taking the time to find the right tools for your needs.



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By completing this form, you agree to our Terms of Service and Privacy Policy. This site is protected by reCAPTCHA and the Google Privacy Policy and Google Terms of Service apply.
Our newsletter is for everyone who loves design! Let us know if you’re a freelance designer (or not) so we can share the most relevant content for you.
By completing this form, you agree to our Terms of Service and Privacy Policy. This site is protected by reCAPTCHA and the Google Privacy Policy and Google Terms of Service apply.

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