8 Important Graphic Design Trends For 2022 [Infographic] – Business 2 Community – Business 2 Community

First and foremost of these is the pandemic. We also witnessed the Australian bushfires, a stock market crash, the rise of the Black Lives Matter movement, the arrival of murder hornets here in the U.S, and more.
These events have impacted the way marketers and businesses communicate with customers.
There is a noticeable shift towards inclusion, and brands are working to back up statements with statistics and facts. Bright colors are being used more. Brand memes are popular again.
Graphic design will continue to both draw inspiration from and exert influence over cultural changes. The infographic below from Venngage illustrates the upcoming trends to watch for.
Brands are stepping back from the vivid and bold color trends of last year and are veering toward more muted color palettes. Muted colors are colors that have been slightly desaturated with black, white, or a complementary color.
Instead of being relegated to image backgrounds, gradients will be used in a lot of unique ways in the coming year. They will be added to complex illustrations, used color filters, and included in simple graphics to add some depth and texture.
Simple illustrations don’t have the same eye-catching power that they once did. Embrace more imaginative, abstract, and dreamy illustrations to really stand out.
Heavy fonts are usually bold or extra bold. Many designers are using heavy fonts to create contrast and hierarchy by pairing them with simple backgrounds and lighter fonts.
Flowing shapes can be used to convey a natural, approachable, and genuine feeling in your designs. They also pair well with other design trends, such as muted colors and heavy fonts.
Once color trends begin to shift, trends in stock photos and images are quick to follow. That means you can expect to see more muted landscapes, realistic portraits, and neutral stock photos.
More brands are taking a minimalist approach to their landing pages to achieve better load times and compatibility with mobile devices. This is especially important because Google rewards fast mobile pages with higher rankings.
Brands will take the time to create better and more unique branded images going forward. Animations are more eye-catching than the standard GIF.
via Venngage
  This article originally appeared on Pam Hughes and has been republished with permission.
Find out how to syndicate your content with B2C
Pam Hughes is a Forbes Top-25 Social Media Influencer (known as Pam Dyer at the time). She helps people and organizations stand out from the crowd by generating and maintaining brand awareness through inbound digital marketing strategy and execution. Pam has deep experience across social media marketing, branding, content marketing,… View full profile ›
Join over 100,000 of your peers and receive our weekly newsletter which features the top trends, news and expert analysis to help keep you ahead of the curve.
by Ayo Oyedotun
by Viktoriya Semyrodenko
by Brent Carnduff
by Hugh Stephens
by Brittanie Dreghorn
by Kyra Goodman
by Jessica Huhn
by Sue Cockburn



Thanks for adding to the conversation!
Our comments are moderated. Your comment may not appear immediately.

source