7 marketing strategies to try this year – FingerLakes1.com

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Marketing is an essential part of your business. It sets you apart from competitors, builds trust with clients and customers, and helps your company grow. To ensure that you make the most of your marketing efforts, here are seven strategies are to implement this year.
1. Expand Your Keyword Pool
When creating your digital marketing plan, think about the keywords that you can use to attract more people. For example, assume for a moment that your company sells makeup. 
If you want to increase the number of people who find your website, you might want to target words like “makeup products,” “beauty products,” or “cosmetics.” 
By using those keywords in your digital marketing campaign, you’ll be able to increase the amount of traffic that flows through your site. However, if you don’t know the best course of action to implement keywords, you should consider hiring a digital marketing agency.
They can help you with your marketing strategy while ensuring that you hit all key points to grow your brand.
2. Hire a Professional Photographer
One of the best things you can do to market your company is hiring a professional photographer. This will help build trust with clients and create a more personal brand image.
If you’re working with a digital marketing agency, they can likely point you in the direction of a reputable photographer. Or, they may already provide one with their services.
3. Send Out Holiday Cards
Businesses should still invest in sending out Holiday cards to their contacts at least once a year. It’s a great way to maintain contact with people who may be interested in your company, and it’s also an excellent way to start new relationships. 
A simple Christmas card might not seem like much at first, but when you send them out during the holiday season, it’s a nice gesture that many people appreciate.
4. Include an Editorial Calendar in Your Social Media Plan
One of the easiest ways to improve your marketing efforts is creating a social media plan. And by including an editorial calendar, it will be easier for you to stay organized and on-task.
An editorial calendar is a tool that helps you create a timeline of when to publish posts, tweets, pictures, videos, and other pieces of content related to your business. These tools are also incredibly valuable, and you can be sure that your digital marketing agency is using one.
5. Create Infographics
Infographics are an effective way to share information about your products or services. They’re a great way to make complicated information understandable and interactive. As a result, infographics are some of the most shared types of content. 
People use infographics for various purposes, from explaining complex topics, promoting their business, and providing visual examples of customer service.
6. Is Your Company Logo Due for an Update?
A big part of marketing is your company’s logo. People need to recognize your logo, whether it’s printed on the side of a product or in an ad. 
That’s why it’s essential to update your logo if your current one isn’t gaining any traction among consumers. You can hire a digital marketing agency or a professional designer. Either will be able to help you create a logo that sets you apart from competitors and helps people remember your company.
It may not seem necessary at first, but updating your logo can make a big difference in the success of your business. People are attracted to things that have new and innovative designs, so updating your logo could lead to more customers.
7. Brainstorm Some Creative Ways You Can Promote Your Company
If there’s one thing that’s certain in the world of commerce, consumers have gotten wise—and bored—with much of the same marketing formulas making the rounds. It seems most companies continually try the same methods repeatedly, but rarely do you see anything genuinely creative.
This is one of the many reasons it’s so important to work with a digital marketing agency. They can help you develop new and innovative ideas to market your brand. 
If you’re not already, consider starting an online store. With the rise of e-commerce, it’s becoming more and more critical for businesses to have a digital presence. 
Having your own e-commerce business is a great way to promote your products or services while also making sales. The best part about having your store is that you can design it however you like and include information on anything you want.
But regardless of what type of e-commerce platform you choose, you must have a plan about how customers will be able to pay for items and how orders will be fulfilled. If you have these things in place, your marketing efforts will likely come more naturally.
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