Content marketing has consistently been one of the highest ROI activities for online businesses. Using content writing services and promotional strategies, a website can drive consistent traffic and secure ongoing sales. But what separates the average blog from a razor-sharp marketing machine? It’s the ability to repurpose content across multiple channels. Here’s how you can repurpose your own blog posts into diversified marketing content.
1. Create micro infographics to share on social media sites and Google Business Profile.
Not every infographic needs to be an extensive piece of visual content. Instead, create micro infographics – these are easy to share on social media and also work well as images in a Google Business Profile. You could take an attention-grabbing stat or concept, then turn it into a micro infographic that quickly draws people in.
You can also take a series of posts (like the one you’re now reading) that has some really good points and turn it into a micro infographic. Beyond being a great visual that can be used in many different ways, it can also drive traffic to your website for the complete details on the strategy and/or tip.
2. Pull together a series of blog posts on a topic to create a guide.
Informative or instructional guides are a good way to get downloads and opt-ins to email newsletters or membership sites. However, rather than developing a guide from scratch, combine popular posts into a coherent structure and repackage them for easy consumption. You can then employ some of the strategies used to promote blog posts to promote the guide.
Or, rather than turning it into a guide, another popular idea is to turn it into a book, which you can then sell on your website or Amazon.
3. Use blog posts as marketing copy in email newsletters.
Email subscribers most likely joined your list to get access to insightful information. Therefore, adapting blog posts for an email newsletter is an efficient way to deliver for your audience. You could use the content as a teaser for the main blog, adjust the content to suit the newsletter format, or take the main theme as a starting point for a fresh take. Whichever path you take, having a popular blog post as a starting point ensures a positive response with minimal extra effort required.
This also works well in reverse. Take the newsletter and adjust the format for a blog post. Repurposing content (especially when you have something that is well-written) is an excellent way to fill your website with quality content.
4. Use blog content for your next presentation to a group.
Are you a speaker at conferences and other events? Then your blog content can be repurposed for your presentations. A benefit of this approach is that you already have the analytics from the post and feedback in the comments. Therefore, the content has been tested with audiences – in effect, it’s ready for a live audience.
We’ve been known to do this quite often – and it’s another tip that works well in reverse. You can take a PowerPoint that you (or a team member) spent hours creating and turn it into a blog post, a download, or some of the other items listed here.
5. Use the copy to create videos that you can upload to YouTube.
YouTube videos can help businesses find a completely different audience from a blog. Many consumers will only seek out video content on a subject – they are reluctant to read long-form articles. But with the content of a blog already in place, you can simply adapt it to a video format using graphics or a direct-to-camera presentation. Effective content marketing is about reaching targeted consumers wherever they can be found, and YouTube is one place you cannot ignore.
All of the tips shared above can be used to create blog content or to take blog content and produce something else, including one-sheets to sell your products and/or services.
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Personally, I recorded a presentation that I delivered on two different occasions and had it transcribed. I adjusted the formatting and produced two books – which I then sold many copies of! For a client, I took one of their presentations and turned it into three blog posts, a guide, an infographic and 12 micro infographics. So if you’re not repurposing your content into different formats, you are most certainly missing out.
Rocks Digital helps businesses attract customers with digital marketing strategies just like these. When you need help with content marketing, SEO, web design and other services, contact us today. Call (214) 989-7549 or request digital marketing help today.
Lissa Duty is Social Media Coach, Author, Speaker & Trainer. 20 years of marketing, administrative and management experience working to grow your business.
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